As part of W.E's branding and promotion we are asking our members to use blue masking tape and W.E stickers to create their own artwork around Christchurch. The reason we are doing this is because we want to illustrate that W.E is there to support their ideas and to make them happen. Like W.E, the tape is verstitle and easy to use, so everyone can use it and be creative with it in their own unique way. It also reflects the resourceful and innovative nature of the Trust. We also hope that by using tape as an artistic medium, we aim to provoke more youth culture within the city.